Blar i NOFIMA vitenarkiv på forfatter "Antúnes, Lucía"
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Attentional capture and importance of package attributes for consumers' perceived similarities and differences among products: A case study with breakfast cereal packages
Varela, Paula; Antúnes, Lucía; Cadena, Rafael Silva; Giménes, Ana; Ares, Gastón (Peer reviewed; Journal article, 2014) -
Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?
Vidal, Leticia; Antúnes, Lucía; Giménez, Ana; Varela, Paula; Deliza, Rosires; Ares, Gaston (Peer reviewed; Journal article, 2016)In projective mapping tasks assessors create an overall representation of the similarities and differences among samples by relying on a process of synthesis for analyzing and processing sensory information. Individual ...